The Cogo Process
At COGO, we’ve learned to harness the power of online and offline marketing strategies to give our clients the edge they need to succeed. We provide an integrated approach when designing lead development marketing plans and our process is simple but powerful:
Phase 1 – Determine goals, target audience and design strategy
Phase 2 – Optimize website for improved search results (SEO)
Phase 3 – Drive targeted leads using social media, email, PPC, etc.
Phase 4 – Convert leads to customers
Phase 5 – Track results and report findings
Customers and prospects need to know you’re ready to do business. Our lead development marketing strategy ensures that your site is front and center with customers. Our lead capture systems will build your company’s contact lists and define or refine them. With COGO, you can fully customize how your web site captures leads and interfaces with your target audience. Once captured, we work with your sales team to systemize business development so follow-up is timely and qualified leads are converted to customers.
Search Engine Optimization
Search engine optimization is a powerful way to generate web traffic without having to pay for each individual lead. By identifying important, sales generating keywords, our online marketing team will locate all of the areas in your site that should be focused on and optimized and then make very specific changes to your website structure, pages, content, images, scripts, and HTML code to increase your position in search engines. Our SEO package includes:
- Keyword development and integration
- Search engine ranking reports
- Search engine registration
- Meta tag development
- Affinity link research and execution
Social Media Marketing
COGO’s lead development strategy begins with a powerful social media marketing strategy. Social media connects people at a low cost and is one of the best and most inexpensive ways to reach out to existing customers and start a dialogue with new ones.
COGO’s social media experts will develop powerful communication strategies using all of the popular social/niche media channels to drive traffic and generate qualified leads. Our social media marketing program includes:
- Research – We research all appropriate social media channels for placements and listings including Facebook, Twitter, LinkedIn, etc.
- Development – We then recommend which sites cater to your target audience and develop a customized media plan.
- Integration – Create a listing or page with your company’s brand and message and all appropriate links on each social media site.
- Reporting and Maintenance – Each month, we provide a report that details how much traffic was generated from the campaign and make changes and modifications as needed.
COGO offers comprehensive Web Development services that include captivating and professional web design and intuitive site architecture making it easy to navigate and be seen by the search engines.
Any Internet marketing strategy we develop begins with an audit of your current web site. We then put our Web Development team to work to create a state-of-the-art design combined with an intuitive site structure and back-end technologies to turn your web site into a powerful marketing tool.
Of course, we make sure your web site is optimized for the search engines by integrating all of the Search Engine Optimization (SEO) best practices as part of our web development services.
Website design and construction:
- Award-winning design
- Flash animations and splash pages
- Full compatibility across all browsers
- Information architecture design
- Database development
- CMS tools
- Response forms
- Application development
A blog is an integral part of our marketing and sales strategy and an excellent way to grow an audience. It can serve as a great source for information – and the only place for this valuable insight. It’s a vehicle that provides information and resources to your customers and prospects while increasing your website’s search rank.
COGO’s Blog Development services include:
- Overall strategy
- Design that is consistent with your website
- Configuration and hosting
- RSS feed set up
- Customize links based on your business objectives
- Ongoing posting, promotion, reporting
Email marketing is one of the fastest ways to spread the word about your business. It’s a powerful – and interactive – marketing tool for your company.
COGO’s email marketing experts know how to attract your ideal prospect and our email marketing solution is designed to make it easy for you to leverage this effective – and efficient – marketing tool.
Our email service handles every aspect of your promotion including:
- Email Design and Layout
- List Rental
- Email Distribution
- Tracking & Reporting
We can email to your list or you can rent a list from our extensive consumer database.
COGO’s digital PR specialists will make sure your company’s message is promoted via:
- Digital E-newsletters
- Press release development and distribution
- Reputation Management
A key to efficiency is the continual analysis of results. At COGO, we not only build web sites that look great and grab attention, we give them powerful functionality that allow us to track the results and report findings.
From the very beginning of any marketing drive, we electronically track results.
We can easily setup and track all media in your marketing plan. Whether it’s print, online, broadcast, outdoor, or direct mail, we can determine what’s working – and what isn’t. Allowing you to better target – and measure – your marketing dollars.